J.C. Penney Co.

Product: Women's apparel
Number of displays: 653
P-O-P company: Rapid Mounting & Finishing Co., Union City, Calif.
Distribution: J.C. Penney stores
Introduction: May 1993
Duration: Temporary
Construction: Screen-printed, black-centered Fome-Cor
J.C. Penney teamed up with Nike to support a promotion featuring Lyn St. James, the first woman to be voted Indy 500 Rookie of the Year in 1992. This promotion tied in with Penney's Spirit of the American Woman theme.

Patent: 4,037,729
Issued: July 26, 1977
Inventor: Frank Alfred DeSisto, Yonkers, N.Y.
Assignee: J.C. Penney Co., New York

Patent: Des. 233,061
Issued: Oct. 8, 1974
Inventor: Frank A. Desisto, Yonkers, N.Y.; John Madaio, Bergenfield, N.J.; William R. House and William L. Philips, both of Northampton, Mass.
Assignee: J.C. Penney Co., New York
The ornamental design for a combined packaging and display container as shown.