The department store's back-to-school campaign integrates in-store and online promos with:
- Videos on JCP.com of teens showing off their "hauls" (recent purchases).
- A virtual dressing room on Seventeen.com and Kaboodle.com that leverages augmented reality from German company metaio to allow teens to "try on" clothes using their Web cams.
- An iAd for the iPhone and iPod Touch as well as a mobile app.
- TV and in-cinema ads, a dedicated Facebook page and action sports tour sponsorships.
- In-store displays and messaging.
