P2P Toolkit (October 2020) A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase. Canada Dry Rewards Relaxation Brand uses digital incentives, sports intensity to target busy consumers Headache Sufferers Directed to Walgreens Tylenol leverages traffic/navigation app Waze as part of omnichannel approach for rapid release gels launch Avocados from Mexico Offers 'Season’s Eatings' Organization partners with Tabasco for in-store, digital campaign providing holiday recipes Office Depot Tones Down Pink Promotion ShopRite Rides National Brands Back to School Office Depot Brings Awareness into Stores OfficeMax Gives the Holidays a Pink Start H-E-B Tries to 'Step It Up' for Back to School Coca-Cola Develops Recyclable Displays Soft-drink giant debuts in-store racks said to be fully recyclable 1 2 Next Last
