Hy-Vee

Jessica Hendrix will oversee Hy-Vee’s marketing efforts and retail media network growth and strategic operations.

Hy-Vee, Macy’s and global media and digital marketing company Dentsu have added to and shaken up their retail media-related teams in recent weeks.

Hy-Vee RedMedia enables brand partners to reach specific customers and create omnichannel marketing strategies through its digital platforms, in-store advertising and brand-safe sites.

To better understand grocery chains’ ability to attract shoppers during this period, InMarket’s Q1 2023 Grocery Fidelity Index looks at the quarterly productivity of grocery chains including H-E-B, Publix, Whole Foods Market, and more.