Husqvarna

Home center marketers are targeting specific demographics with specific messages as stores become more restrictive about how P-O-P is presented in their aisles

The use of concept shops is on the rise as retailers learn that these store-within-a-store environments can increase sales and refine the look of a store

The squeeze on margins and space has marketers and retailers working more closely than ever before -- but it creates friction as well.

Smaller retailers want their P-O-P concerns met, too, but their options are limited unless special needs offer a payback.