Target Feeds America Category Report: Footwear Footwear marketers deliver P-O-P that's eco-friendly as they invest in new technologies and measure return on investment Shoe Companies Run Hard to Get Feet in Doors Fierce competition, smallish stores, desire for semipermanence create P-O-P stampede Leading the Shoe Parade Despite economic woes, shoe manufacturers are forging ahead to bring the latest styles of footwear and merchandising into stores to stir up excitement Footwear Finesse Fancy Footwork It takes skillful maneuvering to outpace the competition in today's footwear market. Merchandisers reveal P-O-P strategies that help their shoes shine. Steppin' Up As the shoe market continues to expand at a dizzying pace, marketers look to P-O-P to keep one step ahead. Buster Brown Stomps Into Sears
