Harvard University

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Amit Shah is leading 1-800-Flowers.com into the digital future while strengthening the emotional bonds that consumers have with the iconic retail brand

From Retail Leader, April 13:

Session at Path to Purchase Expo will delve into research and debunk popular myths

A case study from the Promotion Marketing Association's 2008 Reggie Awards