Best Buy Relaunches U.S. Marketplace The rollout is expected to drive traffic and new opportunities for Best Buy Ads. Solutions & Innovations (November-December 2023) We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase. Walmart Gears Up Fans Ahead of Super Bowl From Chain Store Age, Jan. 29: Event Marketing: Getting Personal on the Path to Purchase Event marketing is more than doling out samples. It's hyper-targeting an audience and providing a full brand experience.