Rockstar 'Gears Up' at Walmart Measurement Can we measure? How do we measure? As shopper marketing has grown, measurement remains a challenge and a barrier within the discipline, according to these industry insiders Peter Hoyt Named CEO of Stagnito, Edgell and P2PI Dasani Grows its Category Coca-Cola launches integrated campaign to support brand extension Home Hardware Launches Cart-Handle Circular OfficeMax Outlines Growth Strategy Special Report: The State of Digital Signage