Vitamin Squeeze Enhances its Position Ecosentials' water enhancer expands in powder form as brand sets sights on growth Highlights From EuroShop 2008 POPAI Inducts 2006 Hall of Famers Channel Report: Drugstores Competing against private label brands, fighting for secondary space, marketers are taking on increased challenges in drugstores All Roads Lead to Point of Purchase Supermarkets that try to squeeze in as many products and promotions as possible must be aware that too many messages or brands will only confuse shoppers. Patent Infringement: Donald M.Brown v. Trion Industries
