In 2022, Sam’s Club rebranded its advertising business as the Sam’s Club Member Access Platform (MAP), charting its own course alongside other emerging retailer media platforms
The ads, which refresh after each new product scan, are now available in all clubs for select members and will roll out to 100% of in-club traffic over the coming weeks.
Retailers, brands and other thought leaders brought the latest in retail media front and center at the June event. One of the most prevalent topics: the growing in-store opportunity.
The program for our June 25-27 event features retail media experts and thought leaders from Hy-Vee, CVS Media Exchange, Roundel, Vibenomics, Shipt, Grocery TV, Chobani, Boots UK and more.
Advertisers can now layer connected TV ads, sponsored videos and interactive video content with first-party member data via the club chain's retailer media network.
The solution gives advertisers more immediate access to member insights, including household reach, purchase channel and, for the first time, buyer metrics for Sponsored Product Ads.
The fourth edition of The Mars Agency’s “Retail Media Report Card" evaluated 14 retailer media networks across five performance areas, and Walmart received the highest overall ranking, primarily for enhancements made to its measurement tools and media products.
