Del Monte Foods, Inc.

However, its success on the platform didn’t happen overnight, shared the brand’s Jamie Decker at NRF’s Big Show.

The pilot puts ads on Caper Carts at Good Food Holdings' Bristol Farms stores in Southern California, with additional retail partners rolling out in the months ahead.

Most U.S. adults regularly replace meals with snacks and named fruit as a key component missing from today's options, per a recent survey commissioned by Del Monte Foods.

Brand marketers are relying on their shopper agencies for expertise in collaboration, strategy and execution

Accenture’s standardized, automated platform is expected to facilitate a seamless transition