From Campaigns to Content: How Brands Are Winning on TikTok Shop Crocs, Tarte and Pacsun explain why they are treating TikTok Shop less like a campaign and more like a core retail channel. Albertsons, Kellanova, Happy Kick Off Retail Media Summit The day one keynotes focus on shopper trends, strategies, data, AI, brand building and more. Winning with CPG Brand Collaborations Jessica Shapiro, CMO of LiveRamp, discusses unique brand collaborations, how to find the right partner, and why there's an untapped opportunity in the space.
