Feeling the POWER of P-O-P With its biggest retail promotion ever, NFL Properties Inc. collaborates with licensees to expand its presence in stores. Sporting Goods Manufacturers Up the Ante on Merchandising Sporting Goods P-O-P: Breaking the Rules The P-O-P Game Gets Serious As Sporting Goods Stores Get Bigger, Retailers Flex Their Muscle & Product Marketers Go For The Kill Shot.
