Baxter's North America

Following a three-year pilot with Microsoft-backed Cooler Screens, Kroger is rolling out digital smart screens to 500 stores.

For CPGs in the U.S., stores are overwhelmingly still the place shoppers are making purchase decisions, but there is big opportunity to influence shoppers through in-store media, or “in-store experiences,” as Tim Bagwell and Kristina Kovar of Barrows called it at P2PI's Future Forward conference.

Degree campaign has World Cup focus with U.S. team captain as brand spokesman