People to Watch 2017: TJ Barton Category Report: Hardware Independents adapt to life with the big boxes Breweries Toast Health in 2005 In a competitive year, beer marketers count calories to boost sales; re-engineer P-O-P for increased placement Target, Neutrogena Zone in on Teens Barton Delivers With Tsingtao Take-Out Dangler All Bottled Up Beer, wine and spirits marketers grapple with changing attitudes toward P-O-P and challenging state merchandising requirements. Cheers! A Beer, Wine & Liquor Merchandising Report Marketers of beer, wine and liquor are raising consumer awareness among the myriad products in stores today ... and raising their spirits in the process. Field Friendly: Barton Beers Ltd. Barton Beers discovered P-O-P's secret for success: listening to customers Grocer Scores Sales With Floor Graphics, Kiosks 1996 P-O-P Trends Report: Marketer Survey Marketers, producers responding to shifting business environment 1 2 Next Last