2026 OmniShopper Awards Winners Mars, Molson Coors and Unilever are among this year's winners for standout activations driving shopper impact. Axonet Acquiring RightSense to Boost Media, Measurement Strategy Here's how the retail media provider will help brands and retailers better understand shopper behavior in the convenience channel. BP Introduces Digital Coupons Through Earnify App The pilot integrates digital CPG offers into BP’s loyalty app as convenience retail continues to expand its digital engagement playbook. The 'Herculean Lift': How BP's Customer Obsession Drives Retail Media, Category Strategy & Potential POS Overhaul Derek Gaskins, BP head of guest experience, details the necessity of a seamless shopper journey, leveraging high-value categories like coffee and tobacco, and challenging giants such as Walmart through coalition-based retail media. BP Joins Axonet as C-Store Retail Media Activity Accelerates Recent moves from Circle K, Shell and others underscore growing momentum — and experimentation — in the channel.
