In our latest Learning Lab course, Full Court Press Advisors' Mike Percic and Aperture's Rich Butwinick share the exact criteria retailers use to evaluate recommendations and critical do’s and don’ts that can make or break a pitch.
P2PI, in collaboration with Aperture, interviewed retailer merchandisers and buyers in the BevAlc category to learn what they value most from their suppliers and glean the secrets to getting a "yes."
