Snap, Crackle and P-O-P Kellogg Co.'s single-serve division is preparing to hit the market with a wide assortment of P-O-P options for c-stores, mass merchants and drugstores, utilizing unused retail space to maximize sales. A Prescription for P-O-P At Schering-Plough HealthCare Products, organization is good merchandising medicine Beyond Basic Product Merchandising SmithKline Beecham Defines the Future of Newest Category
