AB InBev

Client: Anheuser-Busch Inc., St. Louis
Producer: Everbrite LLC, Greenfield, WI
Size of Run: 1,000
Introduction: January 2005
Comments: Embedded LED lights animate the flight of the golf ball in this whimsical display.

Client: Anheuser-Busch Inc., St. Louis
Producer: Everbrite LLC, Greenfield, WI
Size of Run: 1,960
Introduction: May 2005
Comments: In its two versions, this display shows scale models of key Budweiser icons -- the Clydesdales and the NASCAR race car -- rotating around a lighted base.

Client: Anheuser-Busch, St. Louis
Producer: Rapid Displays, Chicago and Union City, CA
Size of Run: 4,255
Introduction: November 2005

Client: Anheuser-Busch Inc., St. Louis
Producer: Everbrite LLC, Greenfield, WI
Size of Run: 1,960
Introduction: May 2005
Comments: In its two versions, this display shows scale models of key Budweiser icons -- the Clydesdales and the NASCAR race car (not shown) -- rotating around a lighted base.

Retailer: Fry's Signature
Location: Tucson, AZ

Retailer: Fred Meyer
Location: Portland, OR

Product: Bacardi Silver
Number of displays: 1,500
P-O-P company: Rapid Displays, Chicago and Union City, CA
Distribution: Supermarkets, convenience stores and liquor stores
Introduction: September 2005
Duration: Six weeks
Construction: Corrugate
Set-up: Anheuser-Busch wholesalers

Super Bowl merchandising offers lessons in collaborative marketing