AB InBev

Client: Anheuser-Busch Inc., St. Louis
Introduction: Spring 2005
Producers: The Sparks Agency, St. Louis (cross-promotion program); Garlich Printing, Fenton, MO (production)
Comments: Millions of P-O-P pieces help link the Budweiser brand with summer drinking occasions, particularly outdoor grilling. Here are a case card (left) and a vista box display.

Explosive growth of Hispanics leads wave of bilingual and ethnic displays

Number of Displays: 1,000
Producer: Heritage Sign and Display Inc., Nesquehoning, PA
Comments: Anheuser-Busch's framed "True Pioneers" poster for Black History Month features artist Cbabi Bayoc's caricatures of Marvin Gaye, Nikki Giovanni, Bill Russell and Grandmaster Flash.

Retailer: Kroger
Location: Cincinnati

Client: Anheuser-Busch Inc., St. Louis
Size of Run: 750
Production Date: Oct. 1, 2004
Duration: Permanent
Producer: Everbrite LLC, Greenfield, WI

Client: Anheuser-Busch Inc., St. Louis
Size of Run: 570
Production Date: November 19, 2004
Duration: Permanent
Producer: Array, Los Angeles

Distribution: Liquor stores and supermarkets nationally
Launch date: November 2004
Duration: Eight weeks
Quantity: 6,225
Producer: Rapid Displays, Chicago
Size: 48 inches long, 24 inches wide, 42 inches high
Materials: Eighty-pound, four-color processed litho-printed paper mounted onto b-flute, die-cut, corrugated cardboard.

Distribution: C-stores nationally
Launch date: January 2005
Duration: Six to eight weeks
Quantity: 3,975
Producer: Rapid Displays, Chicago
Size: 16 inches long, 11 inches wide, 60 inches high
Materials: Four color process on 80-pound litho-printed paper, mounted onto E-flute corrugated cardboard
Description: The joint display between PepsiCo's Frito-Lay and Anheuser-Busch's Budweiser was created to increase sales during Super Bowl season and was part of A-B's annual Bud Bowl merchandising campaign.