Winter Holidays

Client: Remy Cointreau, USA, New York, NY
Product(s) Promoted: Piper-Heidsieck Holiday Display
Distribution: Liquor Stores
Number of Stores: 500
Production Run Quantity: 500
Introduction: November 2006
Intended Duration: 3-6 months
Dimensions (H x W x D): 72" x 18" x 6"
Weight: 10 lbs.
Budget Category (U.S.): $151 - $200

Client: Sony Corp., San Diego, CA
Product(s) Promoted: Sony E-Book Reader, Reader accessories
Distribution: Borders Booktores
Number of Stores: 370
Production Run Quantity: 370
Introduction: October 2006
Intended Duration: 6-12 months
Dimensions (H x W x D): 51" x 22" x 24"
Weight: 90 lbs.
Budget Category (U.S.): $551 - $600

Client: Frito-Lay Inc., Plano, TX
Product(s) Promoted: Lays and Tostitos Scoops
Distribution: Publix and Safeway
Number of Stores: 328
Production Run Quantity: 202,100
Introduction: November 2006
Intended Duration: 2 months
Dimensions (H x W x D): 12" x 11" x 7"
Weight: 1 lb.
Budget Category (U.S.): Less than $5
Producer: Promo Print Solutions Inc., Oshkosh, WI

---

Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Michaels, Dallas, TX
Product(s) Promoted: Gift cards, gift tins and envelopes
Distribution: Michaels
Number of Stores: 200
Production Run Quantity: 200
Introduction: November 2006
Intended Duration: Holiday season
Dimensions (H x W x D): 60" x 24" x 24"
Weight: 32 lbs.
Budget Category (U.S.): $101 - $150
Producer: Kendal King Group, Kansas City, KS

---

Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Spectrum Brands, Madison, WI
Product(s) Promoted: All Rayovac Battery SKUs
Distribution: Wal-Mart, Meijer, Smith's Food & Drug
Number of Stores: Not available
Production Run Quantity: 3,000
Introduction: September 2006
Intended Duration: Several years
Dimensions (H x W x D): 55" x 14" x 7"
Weight: 18 lbs.
Budget Category (U.S.): $101 - $150

Client: Chanel Inc., New York, NY
Product(s) Promoted: Le Multifacets de Chanel (Cosmetics)
Distribution: Department Stores
Number of Stores: 750
Production Run Quantity: 1,000
Introduction: August 2006
Intended Duration: 3 months
Dimensions (H x W x D): 13" x 13" x 10"
Weight: 3 lbs.
Budget Category (U.S.): $51 - $100