Winter Holidays

Client: K'nex, Hatfield, PA
Product(s) Promoted: Connection Toy Set
Distribution: Toys "R" Us
Number of Stores: 600
Production Run Quantity: 575
Introduction: October 2006
Intended Duration: 3-4 months
Dimensions (H x W x D): 36" x 294" x 13"
Weight: 10 lbs.
Budget Category (U.S.): $151 - $200
Producer: The Display Connection Inc., Moonachie, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: North American Corp. for Wm. Wrigley Jr. Co., Chicago, IL
Product(s) Promoted: Altoids Chocolate Dipped Mints
Distribution: Supermarkets
Number of Stores: 2,000
Production Run Quantity: 6,000
Introduction: December 2006
Intended Duration: 1-2 months
Dimensions (H x W x D): 47" x 23" x 12"
Weight: 12 lbs.
Budget Category (U.S.): $6 - $10

Client: Candle-lite, Cincinnati, OH
Product(s) Promoted: Candle-lite's Willow Lane Candle collection
Distribution: Specialty stores nationwide
Number of Stores: 180
Production Run Quantity: 200
Introduction: January 2007
Intended Duration: 2 years
Dimensions (H x W x D): 78" x 18" x 18"
Weight: 75 lbs.
Budget Category (U.S.): $401 - $450

Client: Remy Cointreau, USA, New York, NY
Product(s) Promoted: Piper-Heidsieck Holiday Display
Distribution: Liquor Stores
Number of Stores: 500
Production Run Quantity: 500
Introduction: November 2006
Intended Duration: 3-6 months
Dimensions (H x W x D): 72" x 18" x 6"
Weight: 10 lbs.
Budget Category (U.S.): $151 - $200

Client: Sony Corp., San Diego, CA
Product(s) Promoted: Sony E-Book Reader, Reader accessories
Distribution: Borders Booktores
Number of Stores: 370
Production Run Quantity: 370
Introduction: October 2006
Intended Duration: 6-12 months
Dimensions (H x W x D): 51" x 22" x 24"
Weight: 90 lbs.
Budget Category (U.S.): $551 - $600

Client: Frito-Lay Inc., Plano, TX
Product(s) Promoted: Lays and Tostitos Scoops
Distribution: Publix and Safeway
Number of Stores: 328
Production Run Quantity: 202,100
Introduction: November 2006
Intended Duration: 2 months
Dimensions (H x W x D): 12" x 11" x 7"
Weight: 1 lb.
Budget Category (U.S.): Less than $5
Producer: Promo Print Solutions Inc., Oshkosh, WI

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Michaels, Dallas, TX
Product(s) Promoted: Gift cards, gift tins and envelopes
Distribution: Michaels
Number of Stores: 200
Production Run Quantity: 200
Introduction: November 2006
Intended Duration: Holiday season
Dimensions (H x W x D): 60" x 24" x 24"
Weight: 32 lbs.
Budget Category (U.S.): $101 - $150
Producer: Kendal King Group, Kansas City, KS

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?