Winter Holidays

Client: The Absolut Spirits Co., New York, NY
Product(s) Promoted: Absolut vodka
Distribution: National off-premise
Production Run Quantity: 800
Introduction: 11/1/07
Intended Duration: 3 months
Dimensions (H x W x D): 96" x 36" x 36"
Weight: 25 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: G2 Branding and Design, New York, NY

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Design of the Times 2008 Contest Declaration

Client: MAC Cosmetics, New York, NY
Product(s) Promoted: Special and limited holiday lines of beauty products
Distribution: 4,000 stores
Production Run Quantity: 6,000
Introduction: 10/18/07
Intended Duration: 3 months
Dimensions (H x W x D): 14" x 21" x 14"
Weight: 7 lbs.
Budget Category (U.S.): $51-$100 (display only)
Producer: Design Display Group Inc., Carlstadt, NJ

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Design of the Times 2008 Contest Declaration

Client: Frito-Lay, Plano, TX
Product(s) Promoted: Tostitos, Lays and Salsa
Distribution: National
Number of Stores: 6,250
Production Run Quantity: 6,250
Introduction: 12/1/07
Intended Duration: 6 weeks
Dimensions (H x W x D): 50" x 32" x 32"
Weight: 10 lbs.
Budget Category (U.S.): $16-$25 (display only)
Producer: The Strive Group, Chicago, IL

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Design of the Times 2008 Contest Declaration

Client: Callaway Golf, Carsbad, CA
Product(s) Promoted: Golf Putters & Wedge
Distribution: Pro Shops, National
Number of Stores: 1,200
Production Run Quantity: 1,200
Introduction: 11/1/07
Intended Duration: 2 months
Dimensions (H x W x D): 62" x 24" x 20"
Weight: 15 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Bay Cities, Pico Rivera, CA

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Design of the Times 2008 Contest Declaration

Client: Walmart Stores Inc., Bentonville, AR
Product(s) Promoted: Various toys for the holiday season
Distribution: Walmart
Number of Stores: 3,420
Production Run Quantity: 3,700
Introduction: 10/28/07
Intended Duration: Holiday season
Dimensions (H x W x D): 57" x 111" x 10"
Weight: 19 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: Kendal King Group, Kansas City, MO

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Design of the Times 2008 Contest Declaration

Client: Draftfcb for Brown Forman Beverage Co., Chicago, IL
Product(s) Promoted: Jack Daniel's whiskey
Distribution: Liquor Stores
Number of Stores: 2,400
Production Run Quantity: 2,416
Introduction: 10/15/08
Intended Duration: 4 months
Dimensions (H x W x D): 96" x 24" x 24"
Weight: 9 lbs.
Budget Category (U.S.): $151 - $200 (display only)
Producer: Rapid Displays, Chicago, IL

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Design of the Times 2008 Contest Declaration

Client: The Absolut Spirits Co., New York, NY
Product(s) Promoted: Absolut vodka
Distribution: National On/Off Premise
Production Run Quantity: 100,000+
Introduction: 11/1/07
Intended Duration: 3 months
Dimensions (H x W x D): 12" x 4" x 0"
Weight: 1 lb.
Budget Category (U.S.): Less than $5 (display only)
Producer: G2 Branding and Design, New York, NY

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Design of the Times 2008 Contest Declaration

Client: Seattle's Best Coffee, Seattle, WA
Product(s) Promoted: Gingerbread Latte Beverage
Distribution: National
Number of Stores: 550
Production Run Quantity: 2,090
Introduction: 11/7/07
Intended Duration: 8 weeks
Dimensions (H x W x D): 32" x 24" x 0"
Weight: 1 lb.
Budget Category (U.S.): Less than $5 (display only)
Producer: HL2, Seattle, WA

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Design of the Times 2008 Contest Declaration

Client: Foster's Wine Estates, Napa, CA
Product(s) Promoted: Lindemans wine
Distribution: National, in both grocery and independent liquor stores
Number of Stores: 1,230
Production Run Quantity: 1,230
Introduction: 11/1/07
Intended Duration: two months
Dimensions (H x W x D): 74" x 22" x 18"
Weight: 75 lbs.
Budget Category (U.S.): $201-$250 (display only)
Producer: Catapult Marketing, Los Angeles, CA

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Design of the Times 2008 Contest Declaration

Client: Walmart Stores Inc., Bentonville, AR
Product(s) Promoted: Various digital products including cell phones, cameras and iPods
Distribution: Walmart
Number of Stores: 900
Production Run Quantity: 1,000
Introduction: 11/21/07
Intended Duration: Holiday season
Dimensions (H x W x D): 64" x 36" x 26"
Weight: 20 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: Kendal King Group, Kansas City, MO

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Design of the Times 2008 Contest Declaration