Winter Holidays

Client: Price Weber Marketing, Louisville, Ky.
Introduction: October 2002
Number of displays: 500
Construction: Painted and screenprinted hardboard, hardwood supports
Distribution: Liquor stores
P-O-P company: Heritage Sign & Display Inc., Nesquehoning, Pa.
Comments: This old-fashioned sleigh was designed to encourage sales of Early Times Whisky for the holiday season. Consumers can draw a connection between holiday traditions and sipping whisky from a flask during a sleigh ride.

Client: Pepsi-Cola Co., Purchase, N.Y.Introduction: November 2002
Number of displays: 5,600
Construction: B-flute corrugated
Distribution: Supermarkets nationwide
P-O-P company: Pepsi-Cola Co. (graphics), Purchase, N.Y.; Rapid Displays (design engineering, production, packing), Chicago and Union City, Calif.
Comments: Branded ornaments on this Christmas tree display draw attention to the products being promoted for the holiday season.

Client: Island Oasis Frozen Cocktail Co., Walpole, Mass.
Introduction: November 2002
Construction: Paperboard
Distribution: Restaurants and bars nationwide
P-O-P company: In-house design; Print Resource (printing), Framingham, Mass.
Comments: The table tents are part of Island Oasis' Holiday Hoopla merchandising kit. Designed for the fourth quarter, the kit contains table tents, coasters, server pads and pens for Halloween, the fall season and Christmas.

Client: Kelly POS, Louisville, Ky.
Materials: Full label with film laminate on C-flute corrugated
Introduction: November 2002
Size of Run: 1,300
Comments: The promotion of this specialty Makers Mark bourbon was tied to the 2002 Christmas season.
P-O-P Company: Archbold Container Corp., Archbold, Ohio

Client: Universal Studios Inc., Universal City, Calif.
Producer: Origin LLC, Burbank, Calif.
Comments: The large scale of this Grinch display featuring an overhead "Seussian swoop" helped to cut through retail clutter during the holiday season.

Client: PriceWeber, Louisville, Ky., for Brown-Forman Corp, Louisville, Ky.
Introduction: September 2001
Distribution: Liquor stores nationwide
Size of Run: 2,700
Construction/Materials: Vacuum-formed, screenprinted PETG; litho foil labels; wrapped fiber poles; battery-powered motor
P-O-P company: Henschel-Steinau, Englewood, N.J.
Comments: A battery-powered motor rotates a large replica of the Korbel bottle to attract attention during the holiday season.

Client: Bacardi-Martini USA Inc., Miami
Introduction: November 2001
Distribution: Liquor stores nationwide
Size of Run: 3,500
Construction/Materials: 10-point foilboard laminated to 50-point board
P-O-P company: Meyers Display, Minneapolis
Comments: This dimensional case card featuring foil substrates gave the product an aura of class during the holiday season.