Super Bowl & Football

With its biggest retail promotion ever, NFL Properties Inc. collaborates with licensees to expand its presence in stores.

Marketer: Hershey Foods Corp., Hershey, Pa.
Objective: To introduce Hershey Kisses in Eastern European countries, and to continue awareness program and stimulate purchases of Hershey Kisses in Russia.
Number of Displays: 5,000 -- 2,500 Creamy and 2,500 Almond
Construction: 0.2 mm PVC sealed with masonite bottom, non-inflatable Hershey's tag printed on one-ply heavy duty PVC attached to inflatable
Introduced: August 1997
Producer: Small Wonder Inflatables Inc., El Cajon, Calif.

Marketer: Activision, Santa Monica, Calif.
Objective: To increase product visibility and influence purchasing decision.
Number of Displays: 250
Construction: Corrugated
Introduced: June 1997
Producer: L.A. Filmco Inc., Burbank, Calif.

Restaurant: Wendy's International
Number of Displays: 250
Construction: 0.2 mm PVC sealed with a masonite bottom, plus a screen printed logo
Introduced: August 1996
P-O-P Company: Small Wonder Inflatables, El Cajon, Calif.

Product: Fudge Shoppe cookies
Number of displays: 10,000
P-O-P companies: Genesis Creative Group Inc. (manufacture of inflatable), Grand Rapids, Mich.; UVGN Inc. (artwork for inflatable and insert), Hillside, Ill.; Schawkgraphics (printing of insert), Chicago
Distribution: Supermarkets
Introduction: January 1997
Duration: Temporary
Construction: PVC; four-color offset litho on tag board
This 3-D inflatable header is perching above thousands of standard Keebler merchandisers in supermarkets nationwide.

Product: Busch beer
P-O-P company: Alvimar Inc. (inflatables), Long Island, N.Y.; Creative Screenprinting (banners), Tallmadge, Ohio; Fleming Printing (brochures), St. Louis; Ivex Inc. (display wrap), Grove City, Pa.; Stark Printing (printing), St. Louis
Distribution: Supermarkets and off-premise liquor stores
Introduction: April 1997
Duration: Temporary
Construction: Paper, inflatables