Super Bowl & Football

Product: Point Special beer
Number of displays: 5,000 display bins; 1,500 neon signs
P-O-P companies: Phoenix Display & Packaging Corp. (bins), West Deptford, N.J.; KCS Industries (neon), Milwaukee; Sterling Promotional Corp. (inflatable rafts), Great Neck, N.Y.
Distribution: On and off premise
Introduction: November 1993
Duration: Semipermanent
Construction: Corrugated (bins); neon (signs); vinyl (rafts)

Product: Point Special beer
Number of displays: 5,000 display bins; 1,500 neon signs
P-O-P companies: Phoenix Display & Packaging Corp. (bins), West Deptford, N.J.; KCS Industries (neon), Milwaukee; Sterling Promotional Corp. (inflatable rafts), Great Neck, N.Y.
Distribution: On and off premise
Introduction: November 1993
Duration: Semipermanent
Construction: Corrugated (bins); neon (signs); vinyl (rafts)

Products: All Keebler products
Number of displays: 100
P-O-P companies: Genesis Creative Group Inc. (design and marketing services), Grand Rapids, Mich.; Aerostar International (manufacture), Sioux Falls, S.D.
Distribution: Mass merchants, drug stores and supermarkets
Introduction: May 1993
Duration: Itinerant
Construction: Vinyl-coated nylon (tree); molded-rubber compound (Ernie's face); voice box with light sensor

Client: Greenview
Producer: Brulene Associates Inc.

Product: Fertilizers and weed control products
Number of displays: 20,000
P-O-P company: Brulene Associates, West New York, N.J.
Distribution: Home centers, lawn & garden and hardware stores
Introduction: March 1993
Duration: Semi-permanent
Construction: PVC
Looming overhead like miniature blimps, the bright green and yellow inflatables provide "instant recognition at the point-of-sale," says a company spokesman.

Product: ICEE frozen carbonated beverage
Number of displays: 150
P-O-P company: Inflatable Image Industries, Brunswick, Ohio
Distribution: Mass merchants
Introduction: March 1993 (redesign)
Duration: Permanent
Giant inflatables are sending sales of ICEE frozen carbonated beverages sky high.