Super Bowl & Football

Client: Marvel Entertainment Group
Producer: Thomson-Leeds Co.; New York
Category: Inflatables
Comments: This 68-inch-long display was designed for use in comic book stores. The goal was to provide instant recognition for the Wolverine character, with particular emphasis on his signature claws. Seven different inflatable chambers were produce -- six for the claws alone. The display is cost-effective as well, shipping flat in an envelope pouch.

Client: American Greetings
Producer: American Greetings; Cleveland
Category: Metal/Wire Fixture
Comments: The client wanted to take advantage of air space and show full facings of the available selection of balloons. The unit has a perimeter channel that holds the inflated balloons in a full frontal facing. The wire construction keeps the unit lightweight and easy to assemble. The components also interlock, providing versatility in adding extensions.

The P-O-P Game Gets Serious As Sporting Goods Stores Get Bigger, Retailers Flex Their Muscle & Product Marketers Go For The Kill Shot.

Client: Nabisco
Product: Oreo Cookies
P-O-P company: Alger Creations Inc., Brooklyn, N.Y.
Construction: Inflatable vinyl
Introduction: October 1994

Client: Anheuser-Busch Inc.
Product: Michelob and O'Doul's
P-O-P company: Alger Creations Inc., Brooklyn, N.Y.
Distribution: Off-premise accounts
Construction: Vinyl
Introduction: May 1994

Marketing managers battle cola giants every day for display space and customer attention