Super Bowl & Football

Client: Anheuser-Busch, St. Louis
Product Promoted: Budweiser beer
Objective: To reinforce A-B's standing as the official beer of Major League Baseball and its long association with the sport.
Introduction: March 1999
Producer: Small Wonder Inflatables Inc., El Cajon, Calif.

Client: Blau Marketing
Producer: Thomson-Leeds Company Inc.

Client: Skechers USA, Manhattan Beach, Calif.
Distribution: Shoe retailers and mass merchants nationwide and internationally
Size of Run: 1,000 sets of five pieces
Producer: Small Wonder Inflatables, El Cajon, Calif., and United Displaycraft, Des Plaines, Ill.
Division: Permanent, Footwear and Shoe Care
Objectives: To provide vivid clear neon inflatable material that would complement the client's shoe design. Repetitive branding via screenprinted logos provides 20 logos per set to reinforce consumer brand awareness.

Client: Smith Dairy, Cleveland
Product Promoted: "Moovers" Milk
Objective: To introduce single-serve milk to the market, using chocolate milk as the lead product. The inflatable was developed to serve as a focal point in-store, drawing consumers to the product and product lines.
Introduction: December 1998
Construction/Materials: PVC-sealed inflatable with hang tabs at the top for hanging
P-O-P Company: Small Wonder Inflatables Inc., San Diego, Calif.

Retail Creative Services
Thrifty Payless/Rite Aid
Comments: The goal of this display was to announce the Easter holiday in a dramatic fashion. The idea was to stimulate early impulse sales of Easter toys, candy and supplies. The bright colors, moving parts, pre-recorded sounds and inflated blimp were all designed to attract attention.