Super Bowl & Football

Enough is enough, already...

Client: Flair Communications Agency, Premium division, Chicago
Products Promoted: Various products that are showcased in the assorted inflatable frames and premiums
Objective: To present free gift frames to customers that highlight the brand or product being sold.
Introduction: June 1999
Construction/Materials: 0.20 mm PVC, one-color logo imprint three-ply with cardboard easel
P-O-P Company: Small Wonder Inflatables Inc., El Cajon, Calif.

Client: NFL Properties, New York
Products Promoted: NFL On Field Apparel (formerly Pro Line) by licensees Nike, Adidas & Puma

Client: Miller Brewing Co., Milwaukee
Products Promoted: Lite beer
Objective: E-Z UP Instant Shelter P-O-P stand models will be used in convenience stores and supermarkets to promote Miller Lite during the 1999-2000 NFL season.
Introduction: August 1999
Construction/Materials: 5-foot by 5-foot white, powder-coated frame with a customized screen-printed logo top, sidewall and railskirts. The unit sets up in 60 seconds and is portable.
P-O-P Company: International E-Z UP Inc., Riverside, Calif.

Client: Score Pro, Cleveland
Products Promoted: Game balls for the NFL
Objective: To promote the NFL season.
Introduction: June 1999
Construction/Materials: Oak and acrylic
P-O-P Company: Vision Industries, Lexington, Ohio

Client: Miller Brewing Co., Milwaukee
Products Promoted: Miller Lite and NFL Properties
Objective: To enhance brand identity and promote Miller Lite as the official beer of the NFL on a national and regional level for the 1999 football season.
Introduction: August 1999
Construction/Materials: Glass, mirror, wood, four-color process litho
P-O-P Company: Advanced Mirror and Design, Vernon, Calif.