Super Bowl & Football

Client: Blau Marketing
Producer: Thomson-Leeds Company Inc.

Client: Smith Dairy, Cleveland
Product Promoted: "Moovers" Milk
Objective: To introduce single-serve milk to the market, using chocolate milk as the lead product. The inflatable was developed to serve as a focal point in-store, drawing consumers to the product and product lines.
Introduction: December 1998
Construction/Materials: PVC-sealed inflatable with hang tabs at the top for hanging
P-O-P Company: Small Wonder Inflatables Inc., San Diego, Calif.

Retail Creative Services
Thrifty Payless/Rite Aid
Comments: The goal of this display was to announce the Easter holiday in a dramatic fashion. The idea was to stimulate early impulse sales of Easter toys, candy and supplies. The bright colors, moving parts, pre-recorded sounds and inflated blimp were all designed to attract attention.

Abstrategy Design & Manufacturing Inc.
Braun Oral-B
Comments: The goal of this campaign was to create a unique P-O-P element for the housewares section of department stores. The unusually large size of the inflatable (46 inches high) and the true-to-life details help draw the shopper's attention to the product's special features. The inflatable can stand up or be hung from the ceiling.

Client: Netscape, Seattle
Product Promoted: Netscape software
Objective: The hanging, rotating, inflatable Netscape cube is designed to draw attention to the software display.
Introduction: January 1998
Construction/Materials: PVC with internal gussets to hold square shape and outer skin printed on all six sides for maximum visibility.
P-O-P Company: Small Wonder Inflatables Inc., San Diego