Super Bowl & Football

Client: Miller Brewing Co., Milwaukee
Products Promoted: Lite beer
Objective: E-Z UP Instant Shelter P-O-P stand models will be used in convenience stores and supermarkets to promote Miller Lite during the 1999-2000 NFL season.
Introduction: August 1999
Construction/Materials: 5-foot by 5-foot white, powder-coated frame with a customized screen-printed logo top, sidewall and railskirts. The unit sets up in 60 seconds and is portable.
P-O-P Company: International E-Z UP Inc., Riverside, Calif.

Client: Score Pro, Cleveland
Products Promoted: Game balls for the NFL
Objective: To promote the NFL season.
Introduction: June 1999
Construction/Materials: Oak and acrylic
P-O-P Company: Vision Industries, Lexington, Ohio

Client: Miller Brewing Co., Milwaukee
Products Promoted: Miller Lite and NFL Properties
Objective: To enhance brand identity and promote Miller Lite as the official beer of the NFL on a national and regional level for the 1999 football season.
Introduction: August 1999
Construction/Materials: Glass, mirror, wood, four-color process litho
P-O-P Company: Advanced Mirror and Design, Vernon, Calif.

Client: Frito-Lay, Dallas
Product Promoted: Lays potato chips
Objective: To build sales and exposure for the brand utilizing an inflatable that serves as both a P-O-P display and a consumer offer.
Number of Displays: 8,000
Introduction: May 1999
Construction: PVC inflatable
Producer: Genesis Creative Group Inc., Grand Rapids, Mich.

Client: Frito-Lay, Dallas
Product Promoted: Lays potato chips
Objective: To increase store exposure and tie in with the Star Wars movie.
Number of Displays: 5,000
Introduction: May 1999
Construction: PVC inflatable
Producer: Genesis Creative Group Inc., Grand Rapids, Mich.

Client: Forefront Records, Franklin, Tenn.
Product Promoted: New CD by Rebecca St. James
Objective: The 24-inch-square inflatable CD case is part of a "launch package" distributed to record stores. It hangs from the ceiling above the Christian music section so the print of the artist's face draws attention.
Introduction: April 1999
Construction/Materials: 0.2mm PVC, I-beam construction, masonite top and bottom, four-color process printing
P-O-P Company: Small Wonder Inflatables Inc., El Cajon, Calif.