Super Bowl & Football

Client: Dreyer's/Edy's Grand Ice Cream, Oakland, Calif.
Product Promoted: Godzilla vanilla ice cream
Objective: To increase retailer participation in the Godzilla vanilla ice cream program and to stimulate sales of the brand.
Introduction: May 1998

Client: U.S. Divers, Santa Ana, Calif.
Product Promoted: Aqua Lung tank
Construction/Materials: PVC with printed four-color process logo on two sides
P-O-P Company: Small Wonder Inflatables Inc., El Cajon, Calif.

Client: Cotter & Co., Chicago
Product Promoted: The National Football League
Objective: To maximize Cotter's sponsorship of the NFL.
Construction/Materials: PVC
P-O-P Company: Genesis Creative Group Inc., Grand Rapids, Mich.

An inflatable bottle and mug for St. Pauli Girl beer was produced at one of Sterling Promotional Group's manufacturing facilities in China.
Producer: Sterling Promotional Corp., Great Neck, N.Y.

Client: Skechers USA Inc., Manhattan Beach, Calif.
Name of Display: Skechers Inflatable Picture Frames
Distribution: Independent shoe stores, specialty stores, department stores, company-owned stores
Objective: To provide eye-catching neon-colored frames with Skechers photo inserts to be used in shoe displays and as a gift-with-purchase. To enhance and draw attention to Skechers products.
Introduction: November 1997
Expected Length of Use: Permanent

Client: Prestone Products Corp.
Products Promoted: Tire jack inflator and sealer
Display Description: Tire Jack Floor Display
Distribution: Mass merchants, convenience stores and automotive specialty stores
Objective: To create a strong presence for Tire Jack product launch.
Introduction: March 1997
Construction/Materials: B-flute corrugated, lustreprint
P-O-P Company: Taurus Packaging & Display Corp., Cherry Hill, N.J.

Products Promoted: Aroma Elite coffee maker and Infinia computer
Objective: To increase retail sales by positively influencing shoppers at the point-of-sale.
Distribution: Mass merchants, computer stores
Introduction: 1997
Construction: Preprinted corrugated containers
Producer: Stone Container Corp., El Paso, Texas, and Birmingham, Ala.

Forget cyberspace -- using good old-fashioned P-O-P, Intel transformed an arcane bit of technology into a household word