Super Bowl & Football

Client: Forefront Records, Franklin, Tenn.
Product Promoted: New CD by Rebecca St. James
Objective: The 24-inch-square inflatable CD case is part of a "launch package" distributed to record stores. It hangs from the ceiling above the Christian music section so the print of the artist's face draws attention.
Introduction: April 1999
Construction/Materials: 0.2mm PVC, I-beam construction, masonite top and bottom, four-color process printing
P-O-P Company: Small Wonder Inflatables Inc., El Cajon, Calif.

Client: Anheuser-Busch Inc., St. Louis
Products Promoted: Budweiser and Bud Light beers
Objective: The Bud family of brands attempted to convey to consumers that during the summer months, Bud and Bud Light should be a part of their summer activities. The inflatable promotes having "fun in the sun."
Introduction: June 1998
Construction/Materials: Yellow and silver PVC with logos printed on sunglass lenses and back of inflatable
P-O-P Company: Small Wonder Inflatables Inc., El Cajon, Calif.

Client: Anheuser-Busch, St. Louis
Product Promoted: Budweiser beer
Objective: To promote A-B's sponsorship of NASCAR.
Introduction: March 1999
Producer: Small Wonder Inflatables Inc., El Cajon, Calif.

Client: Alvimar Performance Corp., Long Island City, N.Y.
Product Promoted: Inflatable cars and chairs
Objective: To capitalize on the popularity of NASCAR with racing-themed inflatable cars and chairs.
Introduction: May 1999
Producer: Alvimar Manufacturing Co., Long Island City, N.Y.

Client: Anheuser-Busch, St. Louis
Product Promoted: Budweiser beer
Objective: To reinforce A-B's standing as the official beer of Major League Baseball and its long association with the sport.
Introduction: March 1999
Producer: Small Wonder Inflatables Inc., El Cajon, Calif.

Client: Skechers USA, Manhattan Beach, Calif.
Distribution: Shoe retailers and mass merchants nationwide and internationally
Size of Run: 1,000 sets of five pieces
Producer: Small Wonder Inflatables, El Cajon, Calif., and United Displaycraft, Des Plaines, Ill.
Division: Permanent, Footwear and Shoe Care
Objectives: To provide vivid clear neon inflatable material that would complement the client's shoe design. Repetitive branding via screenprinted logos provides 20 logos per set to reinforce consumer brand awareness.

Client: Blau Marketing
Producer: Thomson-Leeds Company Inc.

Client: Smith Dairy, Cleveland
Product Promoted: "Moovers" Milk
Objective: To introduce single-serve milk to the market, using chocolate milk as the lead product. The inflatable was developed to serve as a focal point in-store, drawing consumers to the product and product lines.
Introduction: December 1998
Construction/Materials: PVC-sealed inflatable with hang tabs at the top for hanging
P-O-P Company: Small Wonder Inflatables Inc., San Diego, Calif.