Super Bowl & Football

Marketer: Fantasma, Long Island City, N.Y.
Objective: To create a small countertop watch display that would attract customers through the NFL brand identification. The inside tray of the unit is green-flocked styrene drawing the customer onto the playing field. The outer case features a spring hinge lock that serves as a theft deterrent but keeps the unit keyless and user-friendly for the salesperson. A chain on the unit secures it to the sales counter.
Number of Displays: 1,000
Construction/Materials: Acrylic, styrene, cotton-flocked styrene, metal

Specialty Stores Competition are Influencing P-O-P Designed for Watches, Glasses and Jewelry

Product: Spree Foncard prepaid phone cards
P-O-P company: Printing Service Co., Dayton, Ohio
Distribution: Convenience stores, college bookstores, gas stations
Introduction: July 1997
Duration: Temporary
Construction: Cardstock, corrugated
A poster showing NFL stars helps tout special 10-minute collectible prepaid phone cards featuring any one of 12 NFL stars. The phone cards were also supported by a standee, shelf talkers and danglers.

With its biggest retail promotion ever, NFL Properties Inc. collaborates with licensees to expand its presence in stores.

Marketer: Hershey Foods Corp., Hershey, Pa.
Objective: To introduce Hershey Kisses in Eastern European countries, and to continue awareness program and stimulate purchases of Hershey Kisses in Russia.
Number of Displays: 5,000 -- 2,500 Creamy and 2,500 Almond
Construction: 0.2 mm PVC sealed with masonite bottom, non-inflatable Hershey's tag printed on one-ply heavy duty PVC attached to inflatable
Introduced: August 1997
Producer: Small Wonder Inflatables Inc., El Cajon, Calif.

Marketer: Activision, Santa Monica, Calif.
Objective: To increase product visibility and influence purchasing decision.
Number of Displays: 250
Construction: Corrugated
Introduced: June 1997
Producer: L.A. Filmco Inc., Burbank, Calif.