Super Bowl & Football

Last Call for Recovery!

Client: Wilson Sporting Goods Co., Chicago
Products Promoted: Inflatable product line
Comments: These glorifiers were designed to allow customers to touch the products while securing them to prevent theft. The displays feature the same taglines used in advertising campaigns to create an integrated marketing program.
Introduction: November 2000
Size of Run: 2,000
Construction/Materials: Laser-cut powder-coated sheet metal and wire; silkscreened and laser-cut acrylic; laminated particleboard

Daunte Culpepper standee creates awareness for new card game category

Product: Prestone antifreeze
Number of displays: 15,000
P-O-P companies: HMS Design (header design), South Norwalk, Conn.; Tom Fowler Inc. (sweepstakes entry form design), Norwalk, Conn.; Taurus Print Group (header printing), Cherry Hill, N.J.; CCL Label (entry form printing), Rosemont, Ill.
Distribution: Mass merchants and auto supply stores
Introduction: September 2001
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff

Client: McDonald's Corp., Oak Brook, Ill.
Products Promoted: McDonald's foods
Objective: This inflatable rooftop display is designed to highlight new and existing McDonald's restaurants using one of the most widely recognized corporate characters ever created.
Size of Run: 1,200 since introduction in 1998
Construction/Materials: Vinyl coated nylon, vinyl inks
P-O-P Company: The Inflatable Marketplace, El Cajon, Calif.

Client: Dreamworks SKG, Universal City, Calif.
Product Promoted: "Shrek" animated film
Objective: To promote the movie's May 2001 release in theater lobbies worldwide. The inflatable "S" adds dimension to the display and features special printing that looks like green granite.
Introduction: March 2001
Construction/Materials: 0.3mm PVC inflatable with two-color process print; litho-printed foam-board figures; corrugated base for inflatable