Super Bowl & Football

Client: Miller Brewing Co., Milwaukee
Product Promoted: Miller Lite beer
Objective: The banners/blankets were used to take advantage of Miller Lite's sponsorship of NFL teams with attention-getting end-aisle displays. The artwork was developed to allow beer distributors to take advantage of local team relationships by dropping in other graphics. The waitstaff aprons leveraged the sponsorship of the Super Bowl and featured the same imagery used in national print and television ads.
Distribution: Bars and supermarkets

Client: Logo of the Americas/OshKosh, Westin, Fla.
Products Promoted: OshKosh Children's Eyewear
Objective: The colorful inflatable flying saucer has six blinking LED lights inside that draw attention to the countertop display, which holds 24 pairs of sunglasses.
Introduction: December 2000
Construction/Materials: Frosted and clear 0.2mm PVC; circular LED panel with six blinking lights
P-O-P Companies: Small Wonder Inflatables, El Cajon, Calif.; DUCO Technologies (LED lights), Henderson, Nev.

Client: Kenwood Communications Corp.,Long Beach, Calif.
Distribution: Electronics retailers
Size of Run: 250
Producer: Santa Cruz Industries, Santa Cruz, Calif.
Division: Permanent, Personal Products and Accessories: Personal Telecommunications
Objectives: The client requested a display that would help increase customer awareness of their products in the crowded retail environment. It introduces two of the products, explains key features, and influences the consumer to make a purchase -- all without a clerk being present.