Super Bowl & Football

Client: Logo of Americas/OshKosh Eyewear, Ft. Lauderdale, Fla.
Products Promoted: OshKosh children's eyewear
Marketing Strategy: These units were intended to be "child-friendly P-O-P." The bright colors and designs of these inflatables encourage children to touch them.
Introduction: May 2000
Number of Displays: 2,000 of each
Distribution: Optical stores
Construction/Materials: 0.2mm PVC, one-color imprint, water or sand base
P-O-P Company: Small Wonder Inflatables Inc., El Cajon, Calif.

Client: Nabisco, East Hanover, N.J.
Product Promoted: Nabisco crackers
Objective: To develop a merchandising vehicle that would help drive volume among heavy cracker consumers, especially during a peak snacking and party occasion - the Super Bowl.
Number of Displays: 10,000
Construction/Materials: Corrugated
P-O-P Company: Oxford Innovations Division of Tim-Bar Corp., New Oxford, Pa.

Client: Skechers USA Inc., Manhattan Beach, Calif.
Objective: To clearly display the brand identity on shelves and to promote sales with a gift-with-purchase incentive.
Introduction: June 1999
Number of Displays: 500,000
Construction/Materials: 0.20mm PVC, 3-D construction, silver logo imprint
P-O-P Company: Small Wonder Inflatables Inc., El Cajon, Calif.

Client: Body Glove, Manhattan Beach, Calif.
Objective: To distinguish the presentation of the new product introduction by reflecting the water-related activities of the company's targeted market.
Introduction: May 2000
Number of Displays: 5,000
Construction/Materials: Frosted PVC, powder-coated wire bracket
P-O-P Companies: The Warren Group, Gardena, Calif; Small Wonder Inflatables, El Cajon, Calif.; United Displaycraft, Des Plaines, Ill.

Client: DK Publishing, New York
Producer: Taurus Display Corp., Cherry Hill, N.J.
Comments: This multi-level display was designed to launch a new line of NFL-licensed books. It needed to attract attention and help gain premium placement for the books.

Client: Nabisco, East Hanover, N.J.
Distribution: Supermarkets and mass merchants
Size of Run: 10,000
Producer: Oxford Innovations Division of Tim-Bar Corp., New Oxford, Pa.
Division: Temporary, Snacks, Cookies and Crackers
Objectives: The large display was designed to help drive trial and awareness among the 18-year-old to 34-year-old market. The NCAA Finals are second only to the NFL in fan intensity, so the client thought the unit would draw attention.