Retailer Campaigns

Client: Footaction USA, Dallas
Name of Display: Reignman II
Distribution: Company-owned stores
Objective: To introduce new Reebok shoes.
Introduction: November 1997
Expected Length of Use: Permanent, with changeable graphics
Construction/Materials: Wood center structure, metal base and band around middle, injection-molded shoe shelves, screen-printed styrene graphics
P-O-P Company: Miramar Designs, Fort Worth, Texas

Client: Kmart
Products Promoted: Spark plugs, batteries, filters, cables and PCV valves
Display Description: Electronic Cataloging System
Distribution: Kmart stores
Objective: To assist the customer is procuring the right parts at the point-of-purchase.
Construction/Materials: Injection-molded plastic, laser-cut steel, foam products
P-O-P Company: InControl Systems Inc., Lewisville, Texas

Client: Ford Motor Credit
Products Promoted: Ford's credit plans
Display Description: Ford Credit Dealer Display Rack
Distribution: Dealer showrooms
Objective: To create an attractive display area for brochures and posters.
Introduction: April 1997
Construction/Materials: Screen-printed vinyl header, plastic snap frame for poster, powder-coated metal, textured rubber base overlay, acrylic pockets
P-O-P Company: AG Industries, Cleveland

Client: American Honda Motor Co./Acura Division
Products Promoted: Exterior/interior combinations for Acura cars
Display Description: Acura Color & Trim Showroom Portfolio
Distribution: Dealer showrooms
Objective: The color and fabric books are intended to present all the exterior/interior combinations that are offered. The books are portable and allow the salesperson to customize his presentation. To control costs, the books were designed to be changeable; the color and trim samples can be replaced yearly with model changes.