Retailer Campaigns

Location: Sub Express restaurants in Pennsylvania
Display Description: Sub Express lightbox
Objective: To build brand awareness. Utilizing the hanging kit, the operator can display the unit in a window.
Introduction: March 1997
Construction/Materials: The housing is high-density polyethylene; faceplate is screen printed on clear acrylic
P-O-P Company: Palmer Promotional Products, Clinton Township, Mich.

Location: Burger King restaurants nationwide
Display Description: "Anastasia" Toy Offer display
Objective: To increase Kids' Club meal sales during the 1997 holiday season by tying into a popular movie, "Anastasia". The castle design worked as an integral part of the standee or as a counter display.
Introduction: October 1997
Construction/Materials: B- and E-flute corrugated; vinyl; battery-powered motor
P-O-P Company: Phoenix Display, West Deptford, N.J.

Client: Burger King/Alcone Marketing, Miami
P-O-P Company: United States Display, Hawk Point, Mo.
Division: Temporary, Quick Service Food Restaurants
Size of Run: 8,400
Objective: To create awareness of the introduction of Burger King's new french fries and to promote the Free Fry-Day. To capture consumers' attention and ultimately to get people to talk about Burger King's new fries.

An exclusive survey of convenience store retailers offers insight into their merchandising needs and policies.

Hippity, Hoppity, Foster's On Its Way