Toys "R" Us DVD Display
Client: Toys "R" Us, Paramus, N.J.
Products Promoted: DVDs
Objective: To develop an innovative, durable fixture that "announces" Toys "R" Us is in the DVD business. The permanent display consolidates all DVDs into one destination designed to appeal to all ages with its large DVD logos and clear messaging.
Introduction: October 2000
Construction/Materials: Vacuum-formed base, header, logos and trays; metal tubing and wire infrastructure; screened styrene graphic panel held by plastic extruded channels
