A Humongous Pitch for the Kiddie Niche Humungous Entertainment's P-O-P materials simultaneously coax kids to reach for the software while their parents reach for their wallets. Peanut Riesen Creates New Reason for P-O-P Beefeater Slims Down, Adds Promotional Muscle Hometown Ideology and Retailer Legitimation: The Institutional Semiotics of Wal-Mart Flyers An abstract from the Journal of Retailing, Volume 77, Issue 2 All Bottled Up Beer, wine and spirits marketers grapple with changing attitudes toward P-O-P and challenging state merchandising requirements. Displays Support Anheuser-Busch Energy Drink Launch Turning Global Packaging Chaos Into Brand-building Unity Spalding Inflates Sales with Hands-On Displays Big Ideas' in P-O-P for Kids' Videos Don't Eat These Veggies! Dole Invites Consumers to "Chug A Fruit" First Previous 3254 3255 3256 3257 3258 Next Last
