Retailer Campaigns

Clients: Fulfillment Strategies International Inc., Atlanta; Strottman International, Atlanta
Distribution: Denny's Restaurants
Size of Run: 1,800
Producer: C.D. Baird & Co., West Allis, Wis.
Division: Temporary, Services: Quick Service Food Restaurants

As American dietary habits evolve into an eat-on-the-run lifestyle, snack foods and candy play a more prominent role in the lives of consumers. P-O-P helps make snacks easier to find.