Retailer Campaigns

Client: Academy Sports & Outdoors, Houston
Products Promoted: Footwear
Construction/Materials: Medium-density fiberboard, wire, acrylic
P-O-P Company: RTC Industries Inc., Rolling Meadows, Ill.

Client: Nevada Bob's, Reno, Nev.
Products Promoted: Various golf companies and their products
Objective: To use interactive video to promote top-quality brands of golf accessories to enhance the shopping experience and improve store traffic.
Construction/Materials: ViewScan, a video on-demand playback system, features a compact steel module, high-fidelity stereo speakers, and a large touch-sensitive graphic area with buttons for thirteen golf products.
P-O-P Company: Telescan Systems Inc., Burlingame, Calif.

Product: Cini-mini miniature cinnamon buns
P-O-P companies: U.S. Display Inc. (displays), Hawkpoint, Mo.; Serigraph Inc. (printing), West Bend, Wis.; Alcone Marketing Group (design), Irvine, Calif.
Distribution: Burger King restaurants
Introduction: April 1998
Duration: Temporary
Construction: Cardstock, paper
In-store P-O-P, like this standee, for Burger King's new Cini-minis, features the Doughboy from sister company Pillsbury.

Client: Cotter & Co., Chicago
Product Promoted: The National Football League
Objective: To maximize Cotter's sponsorship of the NFL.
Construction/Materials: PVC
P-O-P Company: Genesis Creative Group Inc., Grand Rapids, Mich.

P-O-P Quells Confusion in Massive Promotion

Client: Toys "R" Us, Paramus, N.J.
Producer: Schutz International Inc., Morton Grove, Ill.
Marketing Objective: The client wanted a price checker unit that would be easy to find, use, install and update. It also had to incorporate Geoffrey the Giraffe.