Retailer Campaigns

Client: Ford Motor Credit
Products Promoted: Ford's credit plans
Display Description: Ford Credit Dealer Display Rack
Distribution: Dealer showrooms
Objective: To create an attractive display area for brochures and posters.
Introduction: April 1997
Construction/Materials: Screen-printed vinyl header, plastic snap frame for poster, powder-coated metal, textured rubber base overlay, acrylic pockets
P-O-P Company: AG Industries, Cleveland

Location: Holiday Station Stores in Minneapolis
Display Description: Holi-Deli hot dog merchandiser
Objective: To encourage consumer trial of the product.
Introduction: January 1998
Construction/Materials: Metal, plastic
P-O-P Company: The Moseley Corp., Franklin, Mass.

Location: McDonald's restaurants in Northeast New England
Display Description: Moseley Bakery display case with custom shelf identification tags
Objective: To introduce a new bagel program in McDonald's.
Introduction: February 1997
Construction/Materials: Metal, plastic
P-O-P Company: The Moseley Corp., Franklin, Mass.

Location: Sub Express restaurants in Pennsylvania
Display Description: Sub Express lightbox
Objective: To build brand awareness. Utilizing the hanging kit, the operator can display the unit in a window.
Introduction: March 1997
Construction/Materials: The housing is high-density polyethylene; faceplate is screen printed on clear acrylic
P-O-P Company: Palmer Promotional Products, Clinton Township, Mich.

Location: Burger King restaurants nationwide
Display Description: "Anastasia" Toy Offer display
Objective: To increase Kids' Club meal sales during the 1997 holiday season by tying into a popular movie, "Anastasia". The castle design worked as an integral part of the standee or as a counter display.
Introduction: October 1997
Construction/Materials: B- and E-flute corrugated; vinyl; battery-powered motor
P-O-P Company: Phoenix Display, West Deptford, N.J.

Client: Best Buy, Eden Prairie, Minn.
P-O-P Company: Thorco Industries Inc., Lamar, Mo.
Division: Permanent, Movies, Tapes, Records, CDs
Size of Run: 100
Objective: To create an easily repositioned fixture to merchandise newly released CD titles in a minimum amount of floor space. By placing the unit in strategic locations, the intent is to attract customers not destined for the music department. The tower's quick-change sign channels allow a graphic tie-in with the artists featured and promotions from other media.

Client: Burger King/Alcone Marketing, Miami
P-O-P Company: United States Display, Hawk Point, Mo.
Division: Temporary, Quick Service Food Restaurants
Size of Run: 8,400
Objective: To create awareness of the introduction of Burger King's new french fries and to promote the Free Fry-Day. To capture consumers' attention and ultimately to get people to talk about Burger King's new fries.

Client: Blockbuster, Fort Lauderdale, Fla.
Products Promoted: Videos to rent and buy
Marketing Objective: To attract attention and draw consumers into the store.
Producer: Wace Photo Imaging, Orlando, Fla.
Distribution: Blockbuster Video stores
Quantity: 90,000
Materials/Process: Screen printing
Introduction: March 1997