Retailer Campaigns

Client: McDonald's/Worldwide, Oak Brook, Ill.
P-O-P Company: Rapid Displays, Chicago
Division: Temporary, Quick Service Food Restaurants

Client: Toys "R" Us, Paramus, N.J.
P-O-P Company: RTC Industries Inc., Rolling Meadows, Ill.
Division: Permanent, Specialty Retailers/Others

Client: Denny's/Diamond Promotions, Spartanburg, S.C.
P-O-P Company: United States Display, Hawk Point, Mo.
Division: Temporary, Other Services and Establishments
Comments: A three-dimensional look was achieved by multiple figures of the baseball player behind a holographic film.

Client: Barnes & Noble, New York
P-O-P Company: Medallion, New York
Division: Permanent, Movies, Tapes, Records, CDs

Client: Kmart Corp., Troy, Mich.
P-O-P Company: Mark Bric Display Corp., Hopewell, Va.
Division: Permanent, Mass Merchants
Comments: The denim mural served as the umbrella piece for a uniform signage program in a department that was given a 40-percent increase in floor space. The mural proved to be a colorful and effective addition to previously unused space and brought clarity to the department's image.

Restaurant: Burger King, Miami
Number of Displays: 7,500
Construction: Corrugated, coroplast and PETG
Introduced: May 1997
P-O-P Company: United States Display Co., St. Louis

Restaurant: Arby's Franchise Association, Atlanta
Number of Displays: 2,500
Construction: Four-color graphics screen printed on pressure-sensitive vinyl and applied to corrugated plastic
Introduced: May 1997
P-O-P Company: Display Works, Smyrna, Ga.

Restaurant: Arby's in Golden, Colo.
Number of Displays: 18
Construction: Customers order food from these vacuum-formed plastic terminals, which have a computer, a 15-inch monitor and speakers
Introduced: September 1996
P-O-P Company: MPO Videotronics, Newbury Park, Calif.

Restaurant: Great American Cookie Co., Atlanta
Number of Displays: An average of eight displays per store throughout the 350-store chain. Displays are updated regularly.
Construction: Narrow profile, 24-inch-by-30-inch light boxes with anodized brass finish and a flip-open frame. Extruded aluminum, acrylic, fluorescent lamps, electrical components and photographic transparency.
Introduced: August 1996
P-O-P Company: Clearr Corp., Minnetonka, Minn.

Restaurant: McDonald's Corp., Oak Brook, Ill.
Number of Displays: 8,000
Construction: Two clear PVC blow-molded cookie jars with hinged, two-piece woodgrain vacuum-formed lids. Two different screen printed pressure-sensitive cookie ID labels. Wooden back panel with decorated, vacuum-formed hot-stamped logo panel.
Introduced: November 1996
P-O-P Company: Dauman Displays, New York