Retailer Campaigns

Client: Sephora, San Francisco
Products Promoted: Cosmetics
Objective: The units were created for the launch of stores in the U.S. by a French cosmetics retailer.
Introduction: July 1998
Construction/Materials: Injection-molded plastic
P-O-P Company: ADC - Advertising Display Co., Lyndhurst, N.J.

Client: Taco Bell, Irvine, Calif.
Product Promoted: Taco Bell collectible toys
Objective: To promote sales of nine Star Wars/Taco Bell collectible toys.
Number of Displays: 3,500
Introduction: May 1999
Construction: Foamboard, PETG, mounted litho
Producer: Wunderman Cato Johnson (design), Irvine, Calif.; Graphic Converting (production), Chicago

Client: RadioShack, Fort Worth, Texas
Products Promoted: Compaq Creative Learning Series
Objective: An illuminated marquee draws consumers to the store-within-a-store area being used to introduce the Compaq Creative Learning Series, a line of computers designed to appeal to families nationwide.
Introduction: Summer 1998
Construction/Materials: Vacuum-formed styrene, laminated MDF, fluorescent illumination
P-O-P Company: Trans World Marketing, East Rutherford, N.J.

Client: CompUSA, Dallas
Products Promoted: DVD, WebTV, and DBS (Digital Broadcast System)
Objective: The endcap kiosk merchandises multiple SKUs of DVD players, WebTV and DBS. It highlights the line of products that CompUSA is carrying and educates the consumer about these new technologies through an interactive presentation.
Introduction: November 1998
Construction/Materials: Wood, metal, plastic and interactive electronics
P-O-P Company: Robert Nielsen & Associates Ltd., Rolling Meadows, Ill.

Client: The Worldwide Co., Oak Brook, Ill.
Producer: Rapid Displays, Chicago
Marketing Objective: To tie-in McDonald's Supersize Value Meal with the launch of Disney's new Animal Kingdom Theme Park.

Client: Champs Sports, Bradenton, Fla.
Products Promoted: Major League Baseball licensed products
Objective: To promote Champs' "Free Trip to the World Series" sweepstakes with window banners, table tents and ballot boxes.
Introduction: September 1998
Producer: Medallion Associates Ltd., New York