Retailer Campaigns

Retail chain: Walgreens
Marketer: Whitehall-Robins
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Purpose of display: This endcap display was designed to serve throughout both the cough/cold and allergy seasons. It eliminated the need for two separate displays.

Client: RadioShack, Fort Worth, Texas
Distribution: RadioShack stores
Size of Run: 5,000
Producer: Trans World Marketing, East Rutherford, N.J.
Division: Permanent, Film and Batteries
Objectives: To create an integrated in-store environment that would improve inventory management and increase the profitability of RadioShack's battery department.

Product: Bottles of wine
Number of displays: 3,300
P-O-P companies: Myco Inc. (metal rack), Rockford, Ill.; The Integer Group (header and ID cards), Dallas
Distribution: 7-Eleven wine departments
Introduction: November 1998
Duration: Permanent
Construction: Metal, cardstock
Display set-up: Retail staff
Retail chain 7-Eleven has introduced a wine rack to give its stores more presence in the market and to expand its offering into a wider and higher-quality range of products.

Retail chain: PetsMart Inc.
Marketer: Doskocil Manufacturing Co.
P-O-P company: White Plus, El Segundo, Calif.
Purpose of display: This merchandising program enabled PetsMart to display a full line of doghouses and carrier products fully assembled, while also merchandising accessory products within the same space.

Client: E&G Printing Service Inc.
Producer: C.D. Baird & Co.