Retailer Campaigns

Product: Jack's Kid's Meal premiums
Number of displays: 2,000
P-O-P companies: Performance Printing Corp. (printing), Dallas; Promotional Partners Worldwide (design), Dallas
Distribution: Jack In The Box restaurants nationwide
Introduction: April 1998
Duration: Temporary
Construction: 24-point SBS, 1/8-inch Komatex, 10 mil vinyl, elastic strings
A spring Kid's Meal promotion at Jack In The Box restaurants was supported by a countertop merchandiser and menuboard extender.

Marsh Industries Inc.
Image Scan Marketing

Products: Cinnabon bakery products
P-O-P companies: Tim Girvin Design (design), Seattle; Gulf States Printing Co. (printing), Tuscaloosa, Ala.
Distribution: Cinnabon stores
Introduction: May 1998
Duration: Permanent
Construction: Paper packaging
P-O-P materials, such as these new-product testing pieces used in a select number of stores, reflect Cinnabon's new look.

Client: ServiStar (TruServ), Butler, Pa.
Products Promoted: Paints
Objective: To provide directional and informational signs to promote the company's paint lines, including primers, waterproofers, concrete, interior, etc.
Introduction: August 1998
Construction/Materials: Plastic frames and digital inserts
P-O-P Company: SemaSys Inc., Houston

Phoenix Display
Kmart Corp.

Product: Tic Tac Techron promotional game
Distribution: 5,300 Chevron stations
P-O-P company: Wunderman Cato Johnson, Chicago
Introduction: August 1998
Duration: Temporary
Signs were used to draw customers away from the gas pumps and into Chevron stations to play Tic Tac Techron -- a promotional game.

TLP
Pizza Hut
Comments: The goal of this display was to help develop a personality for a new pizza product and to raise consumer awareness. One of the keys to the success of the program was developing unique ways of photographing the pizza so it would enhance the look of the product's special crust and edge-to-edge topping.