Retailer Campaigns

Client: Schwarz Worldwide for McDonald's Corp., Oak Brook, Ill.
Introduction: February 2002
Size of run: 11,900
Construction/Materials: 80-pound enamel mounted to chip-board and corrugated; mirror Mylar foil mounted to foam-board; vacuum-formed bubble
Comments: McDonald's promoted its partnership with Disney with this temporary display high-lighting premium Disney glassware.
P-O-P company: Rapid Displays, Chicago and Union City, Calif.

Client: The Finish Line, Indianapolis
Introduction: November 2001
Size of run: 920
Construction/Materials: MDF board for base; acrylic base and shelves; Coroplast
Comments: This branded temporary display reinforced The Finish Line's image as a shoe retailer that provides its customers with the latest new releases and shoe styles.
P-O-P company: Rapid Displays, Chicago and Union City, Calif.

Taking another look at category management can help retailers develop a more efficient shelf policy.

Retailers spearhead P-O-P programs to promote their own brand image or drive sales of private label products.

Client: Hollywood Entertainment, Wilsonville, Ore.
Introduction: October 2001
Size of run: 8,000
Construction/Materials: Die-cut, E-flute corrugated; hooks, litho printing
Comments: Hollywood promoted its gift cards during the holidays with this temporary countertop display.
P-O-P company: Rapid Displays, Chicago and Union City, Calif.

Marks & Spencer, the U.K.-based chain, has found a way to manage the planning and implementation of 6,500 merchandising set changes every week, while still keeping logistics costs down.