Retailer Campaigns

Client: Lowe's Companies Inc., Wilkesboro, N.C.
Producer: Array Marketing Group, Los Angeles, American Manufacturing division
Comments: When Lowe's decided to move some general hardware items to higher-traffic areas, these permanent displays became a showcase area for brands such as Baldwin, Belwith, Liberty and many others.

Client: The Finish Line, Indianapolis
Introduction: November 2001
Size of run: 920
Construction/Materials: MDF board for base; acrylic base and shelves; Coroplast
Comments: This branded temporary display reinforced The Finish Line's image as a shoe retailer that provides its customers with the latest new releases and shoe styles.
P-O-P company: Rapid Displays, Chicago and Union City, Calif.

Taking another look at category management can help retailers develop a more efficient shelf policy.

Retailers spearhead P-O-P programs to promote their own brand image or drive sales of private label products.

Client: Hollywood Entertainment, Wilsonville, Ore.
Introduction: October 2001
Size of run: 8,000
Construction/Materials: Die-cut, E-flute corrugated; hooks, litho printing
Comments: Hollywood promoted its gift cards during the holidays with this temporary countertop display.
P-O-P company: Rapid Displays, Chicago and Union City, Calif.