Retailer Campaigns

Retail Channel: Apparel & Fashion Accessories
Display Type: P-O-P Graphics
Campaign: Swim Shop Platform Header and Back Sign
Marketer: Old Navy
Producer: Prestige Display & Packaging, Fairfield, Ohio

Retail Channel: Eating & Drinking Places
Display Type: Permanent Freestanding Floor/Aisle Displays
Campaign: ZoobDude Standee
Marketer: Strottman International
Producer: C. D. Baird & Co., West Allis, Wis.

Client: Boston Pacific, Suffern, N.Y.
Products Promoted: Private label cosmetics
Marketing Strategy: This display was created to display the cosmetic line in clothing stores in an attractive way. The client wanted to display as much inventory as possible.
Introduction: January 2000
Number of Displays: 400-600
Distribution: Specialty stores
Construction/Materials: Acrylic and PVC
P-O-P Company: Azar Displays, Nanuet, N.Y.

Client: OfficeMax Inc., Shaker Heights, Ohio
Products Promoted: Computer speakers
Objective: To provide consumers with an interactive shopping experience that allows them to compare products and encourages them to choose higher-end speakers. The display was also designed to minimize store set-up time and maintenance.
Number of Displays: 120
Construction/Materials: Tubular steel skeleton, laminated wood exterior, circuit board-with prerecorded sound chip, electrical wiring
P-O-P Company: Visual Marketing Inc., Chicago

Product: Videotape rentals
P-O-P company: Norka Inc., Appleton, Wis.
Distribution: Video stores
Introduction: May 2000
Duration: Temporary
Construction: Polypropylene film, vinyl, paper stock
Display set-up: Retail staff
Rentrak Corp. is using a new polypropylene material that sticks to any surface (regardless of texture) to add more flexibility to its P-O-P materials.

Client: RadioShack, Fort Worth, Texas
Producer: Trans World Marketing, East Rutherford, N.J.
Comments: This unit provides a "store within a store" environment to make RadioShack stores a destination retail environment for high-tech goods and services. The televisions are always turned on so customers are constantly receiving messages and store personnel don't always have to be present.