Premiums/ Incentives

Enhanced packaging and P-O-P displays promoting products with premiums may improve impulse sales when executed properly.

A recent on-pack promotion for Glenview, Ill.-based Kraft Foods Inc. included a "Monsters Inc." (Disney/Pixar) plush character keychain offered as part of a special multi-pack of Macaroni & Cheese.
Producer: Communicator Worldwide, Chicago.