Taco Bell Star Wars Cup Toppers Mobile
Client: Taco Bell, Irvine, Calif.
Product Promoted: Taco Bell cup toppers
Objective: To promote sales of four Taco Bell cup toppers and cups. The display allows for easy replacement of other cups when cup toppers sell out at the store level.
Number of Displays: 3,500
Introduction: May 1999
Construction: C2S, mounted on 70-point board, PETG, barbed cords, skyhook and cord
Producer: Wunderman Cato Johnson (design), Irvine, Calif.; Graphic Converting (production), Chicago