Premiums/ Incentives

Client: Taco Bell, Irvine, Calif.
Product Promoted: Plush Talking Chihuahuas
Objective: The display was designed to stand freely on counters and included a plastic locking strap that prevented theft.
Introduction: October 1999
Construction/Materials: Four-color process on litho, mounted to .055 chipboard and die cut
P-O-P Company: Rapid Displays, Chicago

Client: McCracken Brooks Inc., Minneapolis
Products Promoted: Milk Shakers
Objective: To increase sales of milk and increase "milk awareness" at the point-of-sale.
Introduction: May 1999
Number of Displays: 25,000
Construction/Materials: Litho-printed and die-cut graphics
P-O-P Company: Meridian Display and Merchandising, St. Paul, Minn.

Merchandising Transforms Drugstores Into Destination Stops

Client: Foodmaker Inc., San Diego
Products Promoted: Jack's Kid's Meal premiums
Objective: To use the Casper character to attract attention for Jack In The Box's kid's meals.
Number of Displays: 2,000
Construction/Materials: 24-point SBS, 1/8-inch Komatex, 10 mil vinyl, elastic strings
P-O-P Companies: Performance Printing Corp. (printing), Dallas; Promotional Partners Worldwide (design), Dallas

Client: Taco Bell, Irvine, Calif.
Product Promoted: Taco Bell cup toppers
Objective: To promote sales of four Taco Bell cup toppers and cups. The display allows for easy replacement of other cups when cup toppers sell out at the store level.
Number of Displays: 3,500
Introduction: May 1999
Construction: C2S, mounted on 70-point board, PETG, barbed cords, skyhook and cord
Producer: Wunderman Cato Johnson (design), Irvine, Calif.; Graphic Converting (production), Chicago

Client: Taco Bell, Irvine, Calif.
Product Promoted: Taco Bell collectible toys
Objective: To promote sales of nine Star Wars/Taco Bell collectible toys.
Number of Displays: 3,500
Introduction: May 1999
Construction: Foamboard, PETG, mounted litho
Producer: Wunderman Cato Johnson (design), Irvine, Calif.; Graphic Converting (production), Chicago

Client: Applause Inc., Los Angeles
Product Promoted: Kids' meal toy packaging
Objective: To provide collector-quality display boxes for toys at Taco Bell, KFC and Pizza Hut restaurants.
Number of Packages: 53 million
Introduction: May 1999
Producer: Insomnia Creations Inc., Santa Monica, Calif.

Client: Pizza Hut Inc., Dallas
Product Promoted: Star Wars toys
Objective: To greet customers near the front entrance of stores and entice them to buy Star Wars toys.
Number of Displays: 4,200
Introduction: May 1999
Construction: Corrugated, litho mounting
Producer: Taurus Packaging & Display Corp., Cherry Hill, N.J.